Social Media
Philadelphia Phillies X King Swings
Brief
King Swings became the official partner of the Philadelphia Phillies, creating a range of initiatives to enhance the fan experience. Through this partnership, I hosted exclusive events, ran promotions, and developed innovative marketing campaigns aimed at engaging the community and elevating the brand partnership.
Activities
The project involved planning and executing themed events, developing social media materials, and collaborating with environmental organizations to amplify the impact of the initiatives. Across all channels:
-
Instagram
-
Facebook
-
LinkedIn
-
TikTok
-
Pintrest
-
Youtube
Social Media Accounts
Summary
I managed and curated two social media accounts, ensuring consistent and engaging content across all platforms. This included posting daily stories, grid posts, reels, and threads, while actively responding to comments and direct messages to foster a strong connection with the audience. My approach focused on creating a dynamic and interactive online presence that kept followers engaged and informed.
Influencer Partnership
Jessi Malay
Summary
I managed the influencer collaboration with Miami-based influencer Jessi Malay, overseeing daily expectations and ensuring timely delivery of all agreed-upon content. This included coordinating deliverables, tracking progress, and maintaining clear communication to ensure the partnership aligned with brand goals and resulted in seamless, impactful content creation.
Influencer Partnership
Jamie Rae Lawrence
Summary
I managed the influencer collaboration with Jamie Rae Lawrence, VUE Magazine and House on Lucy Lane. Overseeing daily expectations and ensuring timely delivery of all agreed-upon content. This included coordinating deliverables, tracking progress, and maintaining clear communication to ensure the partnership aligned with brand goals and resulted in seamless, impactful content creation.
Link in Bio
Beacon
Summary
I created a custom Link in Bio using Beacon for the company, strategically organizing relevant links to drive consumer engagement and improve click-through rates. By consolidating key calls to action, product pages, and promotions in a single, easy-to-navigate space, I streamlined the user experience and boosted traffic to high-conversion areas of the site.